SaRa, a new fashion brand, started its journey on Saturday (12 May 2018) with a grand opening as “SaRa Lifestyle Ltd”. The brand opened its first branch in Mirpur, Dhaka. SaRa Lifestyle Ltd. is a sister concern of Snowtex, an export oriented readymade garment industry in Bangladesh. The opening ceremony was arranged with a fashion show, cat walk, video presentation and other gorgeous events. Media personality, Sara Zaker was present as the special guest while S M Khaled, Managing Director of Snowtex and Sara Lifestyle Ltd., Sarifun Reba and Mosarraf Hossain, Directors of Snowtex and Sara Lifestyle Ltd., Assistant Director, Motiur Rahman, Head of Designer, Kashfia Nahrin and other officials of the organizations were also present in the event. Snowtex, has launched its own brand 'SaRa' through Sara Lifestyle Ltd. The main objective of this brand is to create a positive image in fashion which will open a new door for the garment sector in Bangladesh, said a press release. Sara lifestyle aims to deliver quality garments in affordable price to its customers.